Customer service value for the business and the keys to providing excellent service
Customer service value for the business and the keys to providing excellent service Customer service refers to the assistance an organization provides to its customers before or after their purchase or use of products or services. Customer service includes procedures, such as providing product suggestions, troubleshooting problems and complaints, or responding to general questions. How is customer service different from customer experience? Customer service is a subset of customer experience (CX), a broader term that refers to the sum total of points of contact a customer has with the company, including sales, marketing, training, customer service, and more. Organizations often measure their customer experiences to assess the emotional, physical, and other connections that connect customers with the brand. Customer support plays an important role in the overall customer experience, as it helps - or harms - an organization in its attempt to develop a positive relationship with...